What's in a name?

Academy 404 is founded by brain & behavior expert Dr. Nicole Van Hoeck. Together with her team she builds the confident leaders, creators and communicators needed in today's and tomorrow's world.


a place for study or training in a special field


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Creativity: Innovation — Improvisation — Intelligent Failure
Communication: Presentation — Feedback — Difficult Conversation
Leadership: Innovative Leadership — Reflective Leadership
Well-Being: Self-Regulation — Resilience — (Un-)Happiness
International & Diverse teams
Neuroscience & Psychology


Nicole Van Hoeck, PhD

Founder Academy 404

Dr. Nicole Van Hoeck is an international brain and behavior expert. For nearly 10 years she carried out psychological and neuroscientific research on processes that involve creative thinking, decision making and learning from setbacks. Her work appeared in top-tier journals like Frontiers in Human Neuroscience and NeuroImage. Today, she runs Academy 404; helping individuals and companies with boosting innovation, leadership and well-being.

Aside from her professional interests Nicole is fascinated by the unknown and driven by adventure. You can find her regularly abroad where she enjoys the wilderness, off-roading and sailing.

Marianne Stein

Consultant | Learning Architect

(More information soon)

(Image credit: Kate Miller)

Abigail Paul

Trainer - Consultant  |  Creativity & Communication

Abigail Paul has an MA in Mass Communications from the University of Leicester and a BFA in Theatre Performance from University of Central Florida. She is the founder and Artistic Director of the non-profit Theatre Language Studio Frankfurt. She has performed and trained all over the world as an actress and improviser, notably at iO Chicago and Second City. An active member of the Applied Improvisation network, she has been a speaker and trainer in Germany and abroad at numerous schools, universities, businesses and non-profit organisations training a variety of students in the transformative techniques of theatre for the purposes of language learning, personal and professional development.

(Image credit: Kate Miller)

René M. Becker

Trainer - Consultant  |  Creativity & Communication

René Becker has a BA in Theatre from Nazareth College of Rochester. She has worked for over 25 years in the theater as an actor, producer and director and for the last 8 years as a trainer to students of all ages, using the tools of theatre and improvisation. René is the Producing Director for Theatre Language Studio Frankfurt , a non-profit school for English language theatre arts, and is currently teaching Drama at The Strothoff School in Dreieich.

Sibel Lang

Yoga & Meditation Trainer  |  Resiliency & Well-Being

Sibel Lang started over 20 years with different fitness styles and practices Yoga for more than 6 years. As a Yoga teacher (Youngle Yoga), she combines breathing techniques, mobility and flexibility flows, and meditation sequence for all. At Academy 404 she contributes to the Resiliency & Well-Being Programs.

Marlies Verdoodt

Copywriter - Final Editor (Dutch)  |  Creativity & Communication

Marlies Verdoodt takes care of final editing or copywriting of texts in all shapes and sizes: newsletters, web texts, articles, brochures, e-mails. She loves texts that not only inform but also inspire.
Do you want to give meaning to small moments or big milestones, ask her. She will write the words for a poem, a speech, a wish for your clients, a tailor-made invitation ...
In addition to her words, she also borrows her voice for voice commands (e.g. voice-over).

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