What's in a name?

Academy 404 is founded and led by Nicole Van Hoeck (PhD in Psychology, with Neuroscience specialisation). Together with her agile network of leading professionals she builds the confident creators, leaders and communicators ready for today's and tomorrow's world.


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Creativity - Leadership - Well-Being
Neuroscience & Psychology
International & Diverse teams


Nicole Van Hoeck, PhD

Founder Academy 404
Principal Consultant | Speaker

Dr. Nicole Van Hoeck is an international brain and behavior expert. For nearly 10 years she carried out psychological and neuroscientific research on processes that involve creative thinking, decision making and learning from setbacks. Her work appeared in top-tier journals like Frontiers in Human Neuroscience and NeuroImage. Today, she runs Academy 404; helping individuals and companies with creating at the edge, and boosting innovation, leadership and well-being.

She speaks 3 languages fluently: German, Dutch & English

Aside from her professional interests Nicole is fascinated by the unknown and driven by adventure. You can find her regularly abroad where she enjoys the wilderness, off-roading and sailing.

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